Kirsten Craft of Prolifics Recognised as One of CRN’s 2016 Women of the Channel

Publication Date: 
18/05/2016 - 10:45am

CALABASAS, CA, May 18, 2016 – Prolifics, a global technology solutions provider, announced today that CRN®, a brand of The Channel Company, has named Kirsten Craft, Head of Business Development & Marketing, to its prestigious 2016 Women of the Channel list. The women executives who comprise this annual list span the IT channel, representing vendors, distributors, solution providers and other organisations that figure prominently in the channel ecosystem. Each is recognised for her outstanding leadership, vision, and unique role in driving channel growth and innovation.

CRN editors select the Women of the Channel honorees on the basis of their professional accomplishments, demonstrated expertise and ongoing dedication to the IT channel.

Focused on driving revenue and business growth, Craft has been highly successful promoting innovative offerings through strategic sales and marketing initiatives by leveraging Prolifics extensive portfolio of solutions and services. With over 20 years in the information technology industry, in a wide variety of positions, Craft continues to keep pace with industry changes and trends, helping to catapult Prolifics to the forefront of the technology services industry.

“These executives have made a lasting mark on our industry—growing and elevating partner programs, leading transitions to new business models and introducing cutting-edge go-to-market strategies, among other remarkable achievements.” said Robert Faletra, CEO, The Channel Company. “We congratulate all the 2016 Women of the Channel and celebrate their singular contributions to the advancement of the channel ecosystem.”

“Kirsten has a unique ability to align sales and technology to translate industry trends into leading-edge solutions and services for our customers,” says Sam Ourfalian, President of Prolifics. "We are very proud to hear that Kirsten is being recognised again this year for her leadership ability and contribution to driving growth and innovation at Prolifics.”

Find out more about Kirsten Craft and her achievements in her 2016 Woman of the Channel profile.

The 2016 Women of the Channel list will be featured in the June issue of CRN Magazine and online at


About Prolifics

Prolifics creates a competitive advantage for organisations around the world by implementing customised, end-to-end IT solutions that achieve business success, leveraging IBM, Microsoft and Open Source technologies in a global delivery model. For more than 35 years, the company's technology expertise, industry-specific insights and certified technology accelerators have transformed organisations around the world by solving complex IT challenges. For more information, visit

Prolifics Contact:

Brian Cragin


(619) 840-2007


About the Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.

CRN is a registered trademark of The Channel Company, LLC.  The Channel Company logo is a trademark of The Channel Company, LLC (registration pending).  All rights reserved.

The Channel Company Contact:

Melanie Turpin

The Channel Company

(508) 416-1195